Heineken to launch Amstel Wheat, Tecate in U.S. markets
Amstel Wheat will be sold in bottles in the Northeast, Chicago and Minneapolis, after a year-long test of the beer on draught. It is the brand’s first U.S. line extension in more than a decade.
As for Tecate, a Mexican beer Heineken acquired through its 2010 purchase of Femsa’s beer business, the new product will be the first canned, ready-to-drink michelada sold in the United States. A michelada is a beer cocktail popular in Mexico that combines beer with lime, salt, spices and hot sauce. The new product will be available throughout the western and central regions of the United States.
More >> Reuters.
Breweries: Amstel Brewery, FEMSA Cuauhtémoc-Moctezuma
Beers: Amstel Wheat, Cerveza Tecate
