A college night out: Big Beer’s challenges in resonating with late Generation Y’ers
Another insightful read that highlights, among other things, Big Beer’s uphill battle in making an impact on younger demographics).
Mr. Kitzmiller, who retired in March after more than 40 years as owner, said he used to order 100 cases apiece of Schlitz and Budweiser and sell them all in a weekend. (At capacity, the bar accommodates 1,000 patrons.) Now, he said:“No one orders bottles anymore unless it’s the ladies drinking those flavored things like Smirnoff’s. It’s all draught and craft.”
More >> New York Times.
