(Denver, CO) – On Tuesday, Great American Beer Festival tickets went on sale to Brewers Association and AHA members though Ticketmaster’s system did a lackluster job of handling it.

The Brewers Association received a letter of apology on Wednesday that it has forwarded along to the beer community.

What is present in the letter is an apology and reminder to buy more tickets through the service on Thursday. What is absent is any kind of reduction or removal of “convenience” fees for members who struggled to get their orders in on Tuesday.

Read the letter below.

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Members of the American Homebrewers Association and the Brewers Association:

Tuesday’s member pre-sale for tickets to the Great American Beer Festival (GABF) did not unfold as we envisioned. We apologize for any frustration and/or inconvenience this may have caused.

We have worked with the GABF team on a plan that will help rectify this unfortunate situation. Tickets purchased by a non-member will be cancelled and refunded. If we have difficulty in verifying the membership status of a purchaser, we will contact them directly to request their membership number. In addition, we will be re-enfornceing the GABF ticket limit; therefore, any purchaser who bought more than four tickets per evening session (or two per Members-only session), will have his or her order(s) reduced to the ticket limit.

We are working hard to make this right for all of the members of the American Homebrewers Association and the Brewers Association. In addition to the above actions, we want to remind everyone that AHA and BA members and non-members alike are invited to participate in the public on-sale, which begins August 2nd at 10:00am MDT.

Best regards,

Amy Naples
Client Development Director
Ticketmaster