(St. Louis, MO) – On Monday, BeerPulse shared a series of videos from one of the latest entries into the U.S. beer business, The All American Beer Company, makers of American Patriot Beer. The videos would seem to indicate that the company hopes to gain the business of light lager drinkers that are unhappy with Anheuser-Busch and other brands now being foreign-owned.

The company founder is none other than St. Louis-area roofing guru, John Beal. In these 30-second television spots, you’ll get an upclose look at the man hoping to take A-B InBev and other foreign-owned beermakers down a peg. The roofing company jingle is based on the popular childrens’ tune, “If you’re happy and you know it, clap your hands.”

H/T to Brewbound’s Chris Furnari for the find.