Press Release:

(Copenhagen, DK) – Somersby Cider will be exclusively imported into the USA via Crown Imports beginning this September in select U.S. markets.

“We are thrilled to introduce Somersby Hard Apple Cider to U.S. consumers – a group that’s constantly demanding new and exciting ways to satisfy their beverage curiosity,” added Lars Lehmann, head of Export, License and Duty Free at Carlsberg. “There is a natural chemistry between Somersby and Crown’s existing brands and, through our strategic partnership we believe Somersby is well positioned to satisfy the rising consumer demand for cider within the important U.S. market.”

Crown Imports, known for its iconic marketing campaigns with its flagship brands Corona Extra and Corona Light, will develop a comprehensive marketing support program for Somersby in the U.S. market.

“At a time when cider is gaining in popularity in the U.S., we are excited to have the opportunity to launch this unique, refreshing cider brand in the U.S. market,” said Bill Hackett, president of Crown Imports.

“The addition of the fast-selling Somersby Apple Cider illustrates Crown Imports’ continuing commitment to providing offerings that meet consumer demand. We aim to harness Somersby’s international brand power, its differentiating flavor profile and cross-category appeal in order to grow the brand here.”

About Somersby Cider
Somersby Cider was developed by Carlsberg Group in 2008 and is now available in 22 countries across the world. It is an easy-drinking alcoholic beverage, refreshing with sparkling bubbles and distinctive flavors dedicated primarily to outgoing adults. It is based on fermented apple juice and, just like beer, the cider is based on natural ingredients, adding some extra refreshment to cafés and bars, across the world.