(Boston, MA) – Harpoon Brewery has kicked off its seasonal cider program.

Harpoon Pumpkin Cider made its debut in select markets this past week in 6-packs.

Apples and pumpkins are two of the best things about fall in New England. It was only a matter of time before we decided to bring them together. We combined fresh apples and pumpkins, along with some subtle spices, to make this cider. We left out preservatives, artificial colors, sweeteners and anything else that could get in the way of the flavors we wanted. ABV: 4.8%.

This isn’t the first time a company has mixed pumpkin and cider, however. The Vermont Hard Cider Company unveiled Woodchuck Pumpkin Cider two years ago.

The company plans to follow this release up with the debut of Harpoon Honey Cider next spring.

Harpoon Honey Cider combines freshly pressed apples with the delicate sweetness of natural honey to create a refreshing welcome to spring.

The company emphasizes that the only ingredient in its original Cider brand is fermented apple juice unlike many other commercial examples.

Cider is a relatively untapped market in the U.S. with high growth potential.