Boston Beer’s Angry Orchard Hard Cider retail sales surge
According to Gajrawala, a closer inspection of the numbers indicate sales of Angry Orchard in the last four weeks totaled $1.7 million and accounted for 7 percent of the Boston Beer portfolio, up from the previously believed 1 percent. Distribution levels for Angry Orchard, originally estimated to be around 9 percent are now pegged at 21 percent. Based on Nielsen numbers the last four weeks, Angry Orchard has been able to achieve a 22-percent share of the retail cider market over that time period.
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Breweries: Angry Orchard Hard Cider
