New advertising agency taps one, and only one, client: Coors
Tapping local talent and the resources of parent company WPP, Cavalry is assembling a 40-person staff to handle both digital and traditional work for Coors and Coors Light, which spent a combined $169 million in U.S. advertising last year, according to Kantar Media.
via Chicago Tribune.
Breweries: Coors Brewing
Coors has to advertise. They can’t go just on their light, lame and bland beer.