(Amsterdam, NETHERLANDS) – A beer label came through the TTB this week from Mendez & Co., a Puerto Rican-based importer for Heineken, showing the Skyfall logo and James Bond.

While this label for a 1L bottle is likely a special package for Puerto Rico, it may be just the first in a number of labels coming through over the next few months as part of the reportedly $45 million Heineken-Skyfall crossmarketing deal. The deal not only places Heineken in the movie but allows Heineken to use the Skyfall branding on products and promotions.

News of the agreement has been met with mixed reactions, especially from James Bond purists.

Skyfall will be released nationwide in theaters in early November.