Yellowtail winemaker’s entry into beer business imminent
Because despite being a master brewer, Mr Mitchell isn’t at all ashamed to admit he wants to create a beer with as much mass appeal as possible. "The trick is to sell volume. There’s not a huge margin in beer, so we need to sell volume, we need lots of people to drink it," he told news.com.au. He said he’s not at all scared that crowdsourcing a beer might return a recipe for something he wouldn’t drink himself.
Pretty much the exact opposite of what craft brewers are going for, huh?
via Daily Telegraph.
“Hey Ballast Point! We’ll pay you for the name Yellow Tail so we can use it as the name for our wine! Then, we’re gonna start making beer too! We’ll be competitors!”