How BrewDog “brilliantly shamed” Diageo in awards scandal
But while I was enjoying “no-commenting” to fictitious journalists using Weber Shandwick’s FireBell tool, a real five-alarm social media inferno was raging at Diageo. A day earlier, BrewDog, an independent brewery, had blogged about the big drinks company’s efforts to stop it receiving the accolade of “bar operator of the year” by threatening to withdraw sponsorship from future awards ceremonies. Amplified through Twitter, Facebook and other online media, at one point on Wednesday the story was “trending globally” – the sort of situation that multinationals’ communications and brand chiefs have learnt to fear.
via FT.com.
