What wineries can learn from craft beer
To put it simply, craft beer is making huge gains in a sector that is contracting. How are craft beer producers doing this? The answer is simple – they have mobilized their consumers around a set of shared principles to advocate on their behalf – not only to drink craft beer, but to demand it at restaurants, bars and liquor stores and to force it into the hands of family and friends.
Interesting read for those of us whose minds don’t cross over to the other side of the liquor store too often…
via Palate Press.
I’d love to find a wine that I like as much as a good IPA.