James Bond trading in martini for Heineken in rumored $45 million deal
It might seem an unlikely tipple for a casino high roller, but at least James Bond won’t have to worry whether it comes shaken or stirred. The secret agent is to swap his martini for a beer in the forthcoming 007 film, Skyfall. The move is the result of a commercial deal cut with the Dutch brewers Heineken as part of a whopping $45m in reported product placement.
via The Guardian.
Breweries: Heineken
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Even as a life long fan of the Bond franchise, I can say that I’m happy he will be seen switching to a beer in this new film. Bond’s been drinking martini’s for decades now. It’s definitely time for a change.