MillerCoors set to throw a changeup on its ad campaign…
Lite remains the nation’s fourth-biggest beer brand, but shipments dropped by 4.3% in 2011 and market share declined to 7.2% from 7.4%, according to Beer Marketer’s Insights. The "Man Up" campaign was started in 2010 after DraftFCB won the account in 2009. Critics said the campaign relied too much on so-called sophomoric humor.
via Advertising Age.
Breweries: MillerCoors
Beers: Miller Lite
No, it is Craft Beer time. Sorry Miller, I don’t go camping with bottles of swill.