Corona Light ad spots aim to take domestic lights down a peg
TV spots show men trudging through consecutive days with the same routine: "Eat, work, gym, shower, bar, beer, sleep…" Things change when they drink Corona Light, with their nights suddenly filled with exciting events such as costume parties and karaoke. "We are trying to get the domestic light drinker to think about his choice and trade up to a Corona Light," said Jim Sabia, exec VP-marketing for Crown Imports
via Advertising Age.
Breweries: Grupo Modelo
Beers: Corona Light
“Things suddenly change when you drink light lager X”. Classic distraction away from the flavor of their product. Who needs flavor when all you care about is the alcohol, I guess.