Sierra Nevada’s Grossman on NC decision: “we had better financial offers in other communities”
Interesting read in the Chico paper about Sierra Nevada picking NC…
"We had such a warm reception from every community we went to in every state," said Grossman. "Truthfully, we had better financial offers in other communities, but our decision was we didn’t want to live there, and if we didn’t want to live there, our employees wouldn’t want to live there either. "If we chose a site based on logistics alone, we would have been in a more industrial area next to more freeways and rail sites. What it came down to was, this was an area where we wanted to live and so we overlooked some of those other things."
Breweries: Sierra Nevada Brewing
