(Indianapolis, IN) – Those results according to participants in USA Today’s annual Admeter…
During and after the Super Bowl you’ll be able to view, rate and share Super Bowl ads with your friends on Facebook. Think of it as a BIG water cooler conversation about the ads that air during Super Bowl XLVI where you and your friends get to decide which ad is the best. Voting starts at Super Bowl kickoff – Sunday, February 5 at 6:30 pm EST/3:30 pm PST. Voting ends on Tuesday, February 7 at 6:00 pm EST/3:00 pm PST.
USA Today teamed up with Facebook to collect votes and, though the voting isn’t over, the preliminary results are in.
Anheuser-Busch was the exclusive advertiser for beer so here are the results for AB ads.
Bud Light Weego – 4.40 – #1
Budweiser Prohibition – 3.33 – #21
Budweiser Eternal Optimism – 3.13 – #33
Bud Light Platinum Factory – 2.17 – #49
Bud Light Platinum Work – 2.10 – #51
Those last two ranked close to last out of 54 ads while Weego took the top spot. A lot of the pregame buzz was around the Bud Light Platinum launch though and these ads didn’t resonate with the Admeter audience.
The Platinum ads did contain a call to action for Twitter users, a #makeitplatinum hashtag that trended at one point. Beer geeks used the hashtag as a vehicle to hurl slurs against the Bud brand. The wider audience didn’t respond much more positively according to sentiment analysis at Tweetfeel on Sunday night. A sample of tweets showed sentiment around the Platinum campaign to be 75% negative. Sentiment around Weego, on the other hand, was nearly 100% positive.
On Facebook, Bud Light Platinum extended the conversation by showing the Admeter scores prominently. An app bringing in Twitter comments including the #makeitplatinum hashtag featured tweets like, “@MustLoveBeer: Skip the #makeitplatinum & have a real beer #makeitcraft.”
Anheuser-Busch File Photo
A dog so ugly that it was cute. Of course, nothing about how the product tastes. A-B puts out another AB product in new packaging simply to stifle competition, not because they have something interesting to offer the consumer.
Funny that AB chose Kanye’s song “Runaway” for the commercial. The most notable lyrics in the song are as follows:
Let’s have a toast for the douchebags
Let’s have a toast for the assholes
Let’s have a toast for the scumbags
Every one of them that I know
I think Bud Light Platinum knows their audience.
Retooled the same old plonk and tried to market it to a more upscale crowd than the usual T&A viewers. Unfortunately the people that they are trying to target are the exact ones that won’t drink it.
I’m a craft beer drinker from IPA to Porters but I also like Bud Light depending on the day and I think Platinum is a good product. I would guess is doing well since I can’t find it anywhere, always sold out. Not sure why people get so angry about their beers but admire their passion! Perhaps someone can educate me on the matter.
I liked the Bud Light Platinum commercial tasted the product in Orlando at a convention before roll out refreshing liquid with a bolder taste and clean finish but my favorite brews are Leffe and Guinness. How bad was the E-Trade commercial, right? Didn’t get the baby Doritos one, liked Bud proabition the other Bud looked like a Coke commercial with all the people dancing. Prost!
yeha buddy this is my song!!
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please hit me up oin twitter and let me know what you think of the background music:)
@koshadillz