Brewery owner likens benefits of Goose Island acquisition on AB-InBev execs to Viagra
The conclusion of a baseball story…
New Albanian Brewing proprietor, Roger Baylor, has made his fair share of appearances on BeerPulse already though this one takes the cake…
It takes little imagination to gauge this scenario: AB-INBEV pitches Goose Island to the Bats as the “craft” beer portfolio it is able to both abundantly supply and profusely support with ad money. Up go their banners, out go the newspaper ads for Goose Island Craft Beer Night … and away go the two local brewery taps, because AB-INBEV’s not doling out the dollars for a genuinely free market, is it?
I’ve no way of knowing whether this scenario might come to pass, although it is highly unlikely that AB-INBEV ever would have swallowed Goose Island whole without imagining bait-and-switch “craft” tactics just like these, guaranteed to give its foreign-based upper brand managers the first sans-Viagra erections they’ve welcomed in decades.
Full context and story at Louisville Beer.
Breweries: Goose Island Beer Co., New Albanian Brewing
Agreed +1