Report: AB InBev reducing ABV on brands in UK to save on tax duty
Cutting Stella Artois’ abv by 0.2per cent would save AB InBev an estimated £8.6million a year in duty based on its off-trade sales alone according to market researchers Nielsen.
But Tim Wilson, managing director of market analysts Wilson Drinks Report, said that it would need to persuade big customers that there was something in it for them too, with money being invested back into the brand.
via Daily Mail Online.
Breweries: A-B InBev
