Press Release:
Disclaimer: Breweries sometimes send these out way after the beer has arrived on shelves confusing readers in those markets. Word of mouth generally builds from the time of release and then wears off, at which point, these press releases typically hit the Beernews.org inbox. That isn’t always the case though it is sometimes.
(Fort Collins, CO) – New Belgium Brewing (www.newbelgium.com) today announced the arrival of its 2012 spring seasonal, Dig Pale Ale. Dig offers a robust line-up of hops, opening with the Sorachi Ace strain, which provides a fresh citric snap. Nelson Sauvin hops follow with bursts of passion fruit, mango and peach. Cascade and Centennial hops round out this crisp pale ale. Dig is available in most New Belgium markets through April and ABV is 5.6 percent.
With a nod to community-supported agriculture, Dig’s label, name and local promotions will focus on sustainable farming. Keep an eye on New Belgium’s Facebook page and your local Ranger Facebook page to learn more about agriculture-focused events and organizations in your neck of the woods.
“Dig celebrates the medley of ingredients and hard work necessary to yield the beer and food we love,” said New Belgium brewer Grady Hull. “With Dig in hand, we’d like to toast the farmers and land which make what we do possible.”
To find Dig and other New Belgium beers in your area, you can use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. You can also follow New Belgium on Facebook at http://www.facebook.com/newbelgium.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
I’m confused….this has been stores for at least a month in Los Angeles…
On the shelves in the Washington DC area for several weeks too!
Seasonal creep on the spring brews…just like Sam Adams Spring Alpine. At least , here in DC, it has been feeling like spring most of January!
Maybe it is global warming…..talking about NB’s new release!
I also get confused as to why this site continually announces releases after they have already been out for awhile.
Duane – I’d put several in the 5 or above range which would mean that this arrived in DC in December?
That only happens when I re-post press releases & I am trying to/hoping to remember to post disclaimers at the top of them. It’s difficult to look up a beer not in my market and see that it’s been released. Reviews on Beer Advocate and RateBeer. Hmm, were these at a limited event? Review on Untappd. The same. Contact the brewery? Wait who knows how long for a response. It’s complicated.
Hey all. I work in sales for New Belgium and feel like I can field this one…
Seasonal transitioning is very difficult to predict and execute. Nobody likes seeing seasonals after their time (xmas beer in Feb) so if seasonals are early, that’s ok. We intend on releasing our Spring beer Feb. – April (which is why beernews recieved a press release today, because tomorrow’s Feb. 1st), Summer beer May – July, Fall beer Aug – Oct and our Winter beer Nov. – Jan. If you see a seasonal beer before those launch dates, that simply means the previous seasonal with that distributor/area sold better than we predicted and the new seasonal went out to fill those shelves so we don’t make our distributors/retailers angry with empty shelf space. Keep in mind, these seasonal sales are insanely hard to predict, especially when we release new seasonals we haven’t made before and we don’t have previous year’s numbers to go up against. Also, you’ve got to remember, brewing doesn’t just happen over night. These beers take 15 – 30 days to produce. That’s a big production gap. This isn’t soda. It’s art. In general, better early than late and keep in mind, craft breweries are small, neighborhood operations that work very hard to bring you world-class beer while pleasing many, many people along the way. Cheers!