Press Release:
(Coney Island, NY) – Shmaltz Brewing celebrates 15 years of brewing delicious beer and delicious shtick with 11 recent Gold and Silver Medal wins at the World Beer Championships, garnering top national and regional reviews praising Craft Beer Bar Mitzvah and the latest 2011 beer releases, and launching the most outrageous Chanukah season filled with ambitious product launches (Jewbelation 15®, HE’BREW Holiday Gift Pack®) and the “Build Your Own Beer Menorah” photo contest. 2012 marks Shmaltz’s “Sweet 16,” and after selling more than 120,000 cases of HE’BREW Beer® and Coney Island Craft Lagers® in 2011, the specialty brewery is set to rouse taste buds all across the country with exceptional new brews. For a detailed schedule of Shmaltz’s 2012 releases, please download the 2012 Product Planner at: http://www.shmaltzbrewing.com/
Currently On Shelves Nationwide (Annual Release, New Packaging Launches January 2012): Witness the Evolution of Shmaltz’s First Creations! Introducing a new recipe and packaging design for Genesis Dry Hopped Session Ale® and new packaging for Messiah Nut Brown Ale®, two beers that helped bring Shmaltz Brewing from a self-distributed start-up to one of the most creative and respected craft brewing companies in America. For all the beer geeks out there, here are the stats:
*Genesis Dry Hopped Session Ale® – Malts: Specialty 2-Row, Munich, CaraMunich 40, Wheat, Dark Crystal. Hops: Warrior, Centennial, Cascade. Dry Hop: Centennial, Cascade, Simcoe.
*Messiah Nut Brown Ale® – Malts: Specialty 2-Row, Carapils, Dark Crystal, Chocolate, CaraMunich 60, Kiln Amber. Hops: Warrior, Cascade, Liberty.
The 2012 limited-edition releases are as follows:
Hop Manna® (Dry Hopped, Test Batch Number 4, 6.8% Alc., February – June 2012)
All ye who are wondering the vast Macro Beer Desert, thirst no more! Introducing Hop Manna® — the first-ever single IPA from HE’BREW Beer® and a gift from the Craft Beer Promised Land. Hop Manna® is the answer to hop heads’ prayers for a delicious IPA bearing floral and citrus goodness. At 65 IBUs and 6.8% Alc., Hop Manna® is crafted to provide session after session of hop nourishment, from our Tribe to yours, enjoy!
Malts: Specialty 2-Row, Wheat, Munich, Vienna, CaraMunich 40. Hops: Warrior, Cascade, Citra, Amarillo, Crystal, Centennial. Dry Hop: Centennial, Cascade and Citra.
Barrel-Aged Funky Jewbelation® (March – April 2012):
The sixth member in the Limited Engagement Barrel-Aged series, Funky Jewbelation® will feature a blend of six Shmaltz beers aged in bourbon and rye whisky barrels for 2 to 14 months depending on the style, and will dance in at about 9.5% alc. Past barrel-aged all-stars also include 2010 Great American Beer Festival Silver Medalist HE’BREW R.I.P.A. on Rye®; 2011 World Beer Championships Gold Medalists HE’BREW Vertical Jewbelation® and Barrel-Aged Human Blockhead®; and the 99-rated (on RateBeer.com) HE’BREW Genesis 15:15®, a 15% ABV barleywine brewed with grapes, figs, dates, and pomegranates, which was released in Fall 2011.
Reunion: A Beer for Hope ’12® (July – August 2012)
Teaming up as a brewing partner with Terrapin Beer Company and Alan Shapiro of SBS Imports, Shmaltz will participate for the second year in creating Reunion Ale ’12: A Beer for Hope®. Now in its sixth year of production, Reunion® is brewed annually in memory of Virginia MacLean, a dear friend of Alan Shapiro (founder of SBS Imports) and Pete Slosberg’s (creator of Pete’s Wicked AleTM) and a dedicated cancer research supporter who lost her own battle with Multiple Myeloma in 2007. It was her wish to raise funds and awareness on behalf of the Institute for Myeloma & Bone Cancer Research, and a portion of the proceeds from Reunion Ale ’12® is donated directly to the IMBCR. The Reunion project has raised more than $130,000 for the IMBCR through bottle and draft sales of Reunion®, retailer fundraising events, and private donations.
Jewbelation Sweet 16® (November 2012 – January 2013)
Brewed with 16 malts, 16 hops, and soaring to 16% alc, Jewbelation Sweet 16® marks Shmaltz’s sassiest anniversary ale to date. Since its inception in 2004, Shmaltz’s Jewbelation® series has been touted by critics receiving top accolades including multiple Gold Medals from the World Beer Championships and “5 Stars” from Celebrator Beer News. Imbibe Magazine named Jewbelation 14® one of the “Top 50 Beers in the World.” Jewbelation 14® even won “Best Christmas Beer” in a blind holiday tasting from Northern California’s, SF Weekly.
About Shmaltz Brewing Company
Shmaltz Brewing Company was named “Best American Craft Brewer” and won the “Best In Show 2010” title by Beverage World Magazine, after being named “Breakout Brand” for 2009. Ranked in 2011 as one of the “Top 100 Brewers in the World” by RateBeer.com, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times, and is a recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce.
Established in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer® bottled, labeled, and delivered by hand, Shmaltz has sold more than ten million bottles of beer to date. Along with their acclaimed line of HE’BREW Beers®, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers®. Shmaltz offerings are available in more than 30 states through 35 wholesalers at more than 3,500 retail specialty shops across the U.S., including Beverages & More, Whole Foods, Total Wine, select Krogers and Cost Plus.