Boston Beer Co. launches Facebook app to crowdsource new beer
The app allows Facebook members to choose among various beer characteristics, including color, clarity, body, hops and malt. The attributes that get the greatest response will be used to create a “collaborative ale” that will be brewed in February. The yet-unnamed beer will then enjoy a limited circulation — it will only be available in select bars in Austin during South by Southwest in March and at the Sam Adams Boston Brewery. The beer will also be launched at a Guy Kawasaki’s Girl + Guy party during SXSW on March 10.
Anheuser-Busch is doing something very similar with Project Brew. Magic Hat and Blue Moon are also asking fans to pick a beer that they will brew in the fall. A number of breweries run homebrew contests as well that end up going into commercial production.
Breweries: The Boston Beer Company
