Michelob Ultra 19th Hole Light Tea and Lemonade coming in 2012
If you missed it a week or two ago, Boston Beer’s Twisted Tea is poised to overtake Boston Lager in sales within the next couple years. Alcoholic tea beverages continue to be a booming market…
Michelob Ultra will introduce a line extension next year called Ultra 19th Hole Light Tea and Lemonade, according to a memo Anheuser-Busch InBev sent to distributors today. Billed as a “light alcohol beverage” infused with natural lemonade and iced-tea flavors, it will vie with fast-growing offerings such as Boston Beer Co.’s Twisted Tea Hard Iced-Tea Light and Arizona Beverages’ recently launched Arnold Palmer Hard Half & Half.
via Advertising Age.
Breweries: Anheuser-Busch, Michelob Brewing
Ewww!!!
more crap to take space from good beer