New Albanian Co-Owner on discourse with Sierra Nevada
Recall the discussion between New Albanian’s Roger Baylor, Sierra Nevada and some other Twitter users on the possibility of Sierra Nevada building a second shop on the East Coast. Baylor writes about the questions he raised on his blog:
The questions I was asking of Sierra Nevada last week had to do with ideas in the form of concepts of locality and appellations of origin, formal or implied. These might be summarized like this: If your metaphorical image has derived from one sense of place for three decades, does it remain the same image should production be conducted elsewhere? Are you still the same, or do you change?
Breweries: New Albanian Brewing, Sierra Nevada Brewing
Taking a step back from all of this, I get in the distance Roger’s general point, however, the means by which he went about it are not nearly as genuine as he supposes, at least not to me in reading all of this. Had he really had these questions in all sincerity why not just ask Sierra openly and directly on Twitter? Or why not reach out to the local rep whom he purchases Sierra products from to see if he could have his questions answered?
Why the dramatic choice of words, such as “colonization”? It comes of as attention seeking and fear mongering.
In the rear view mirror, I get the general point, but one has to remember, the average person reading all of this via bits and bytes on twitter is not going to take twenty hours to go research New Albanian or Rogers history, let alone the depth of news regarding Sierra and their future expansion plans.
Either way I am now thirsty for Bigfoot, and if he happened to be in New Albanian country I’d stop in to quench that thirst and dream of bottles of Bigfoot in my cellar.
Pingback: Questions for the revolution? | LouisvilleBeer.com