Aye carumba: Yuengling dollar sales up 81% month-over-month
YUENGLING UPDATE: IT MUST BE A MADHOUSE. Yuengling dollar sales were up 81% over the month, no doubt due in part to their successful Ohio rollout. How they were able to supply that much of an increase in beer in such a short amount of time, I don’t know. It must be a freaking madhouse at their breweries right now. I’m scheduled to speak with Dave Casinelli tomorrow but he may be too busy filling kegs or loading trucks….
via Jack Curtin’s LIQUID DIET as originally reported by Beer Business Daily.
Breweries: D.G. Yuengling and Son
When.. when will it come to New England!? :*(
This is the same phenomena that occurred in the 70s when Coors moved east of the Mississippi. Eventually it will settle down when the novelty wears off.