Ninkasi’s Ridge on importance of on-premise channel
Especially for a brewery as young as ours. Draft is critical, getting that sampling opportunity and getting our beer out in front of people. We’re still about 40% draft, so we have a strong draft presence in our markets, and it’s something we really focus on, because it is the most competitive part of selling craft beer, the draft market. – Ninkasi Brewing’s Nikos Ridge at recent NBWA conference
As I wrote earlier this month…
Ninkasi begans operations in June of 2006, focusing only on kegs until early 2008. At that time, the brewery launched a line of 22 oz. bombers. Those bombers were later offered in mixed 4-packs. It wasn’t until early 2011 that the brewery put out its first 6-pack of 12 oz. bottles.
Ninkasi Brewing is the nation’s fastest-growing regional craft brewery.
Food for thought for new breweries…
via Modern Brewery Age (subscription only).
Breweries: Ninkasi Brewing
