(Asheville, NC) – The New Belgium and Sierra Nevada East Coast updates are really coming fast and furious now. Can’t you tell? Per The Asheville Citizen-Times…
New Belgium President Kim Jordan, a company brewer and another representative are expected to be in the city Dec. 7, said Tim Schaller, owner of Wedge Brewing Co. and president of the Asheville Brewers Alliance.
Meanwhile, the Charlotte Observer clarifies the tidbit I reported yesterday…
New Belgium is looking to open a facility in Asheville and Sierra Nevada is eyeing property in Hendersonville, officials said.
Mountain XPress beer columnist, Anne Fitten-Glenn notes on Twitter that Sierra Nevada Field Educator, Terrance Sullivan, will also be in town next week.
So is Western North Carolia big enough for the both of them? Says, Highland Brewing’s Oscar Wong…
“I would say that landing both is highly unlikely […]”
Can’t think of better companies and industry to relocate to WNC. Both these companies have the type of values we cherish in Asheville. What a coup to possibly land both Sierra Nevada and New Belgium. I hope all the micro guys understand that this will mean a great boost to their business and could possibly move them to the next level. We need to welcome NB with open arms and make them feel welcome and wanted in our community.