MillerCoors throws Miller Genuine Draft a life vest

mgd

(Milwaukee, WI) – Miller Genuine Draft is returning to its roots. A press release posted over on Packaging Digest reads, in part:

“The growing global presence of Miller Genuine Draft inspired the change back to the iconic black label, creating a classic, uniform look for the brand across the world,” says Jennifer Anton, Miller Genuine Draft marketing manager. “MGD will now look and act like the global brand it is—the world’s original ‘draft beer in a bottle.'”

MGD fans will begin to see the new look at bars and retail accounts across the country beginning in November 2011, with a complete transition to the new primary and secondary packaging expected by January 2012.

The silver lining, of course, is that MGD sales have been on the steady decline over the past two decades. 24/7 Wall Street reported in September that the beer has sank from 7.2 million barrels sold in 1992 to 1.8 million barrels sold in 2010.

4 thoughts on “MillerCoors throws Miller Genuine Draft a life vest

  1. I had sold MGD for years as a distributor….. The strongest market I ever saw was in Alaska……Also while traveling in eastern Europe I couldn’t believe a Branded MGD bar in Yurevan, Armenia….I agree to this brand being Global as well as Budweiser….not Bud Light or Miller Lite.

  2. Pingback: MillerCoors Q3 wrap-up: Miller brands down, Tenth and Blake brands up big | Beernews.org

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