C&C acquires US cider brand, Hornsby’s, for more than $22 million
C&C, which sells cider under the Magners and Bulmers brands, acquired Hornsby’s cider from E. & J. Gallo Winery. It will pay between 16.4 million euros and 20 million euros ($22.5 million-27.5 million) in cash, depending on the performance of the business in the coming months.
Reuters notes that the deal will give C&C 20% of the U.S. cider market.
via Reuters.
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