Craft beer on the rise in California supermarkets
Dan Wandel, with Symphony IRI, had an overwhelmingly informative presentation on the craft industry specific to California. With mostly rosy stats, it was an uplifting report. Craft continues to sell exceptionally well despite the Beer Category sales being down in California and also despite the strong presence of wine and spirits in this state. Native CA state brewers (42 tracked by SIG) command nearly a 50 share of Craft Dollar Sales in CA supermarkets. IPA Style has increased from 62 IPA’s selling CA Supermarkets in 2008 to 102 selling in 2011. In addition, the Craft Segment has gained 2.3 Dollar Share points in Supermarkets over the past four years in California and is now up to a 12.1 share of total beer dollar sales in CA supermarkets.
via Brewers Association | Brewers Guild Update: California Craft Brewers Association.
