BusinessWeek on Bud’s emerging markets, premium play in Brazil
Anheuser-Busch InBev’s (BUD) flagship Budweiser brand has long been closely linked to America’s Heartland. Born in 1876, the brew that turned the Clydesdales into an icon. Now the world’s largest brewer is intent on giving Brazilian drinkers their own taste of America. It’s betting that the world’s third-largest beer market by volume—and the birthplace of the majority of the parent company’s board—can help turn Bud into a truly global brand. The plan is to sell “the American Dream in a bottle,” says Chris Burggraeve, AB InBev’s chief marketing officer.
Breweries: A-B InBev, Anheuser-Busch
Bud, the number one declining beer in the US, that’s an “American Dream?” Import a lackluster lager to a brazilian market because no one drinks it here.
They are being run out of town, so they are setting up shop somewhere else. Good bye and don’t let the door hit you on your butt on the way out.