
WaPo: New Belgium to introduce 16 oz. cans
More news from The Washington Post’s Greg Kitsock…and more news on New Belgium no less…
This paragraph specifically deals with the Mid-Atlantic:
New Belgium fans will have an even greater choice of packaging in days ahead. Six-packs of 12-ounce bottles should pop up here during the fourth quarter of 2011, probably in November, promises Reeve. Then in 2012, “at the earliest in February and at the latest in April,” we should see the first New Belgium beers in cans.
This one deals more broadly:
Currently, New Belgium cans three beers (Fat Tire Amber Ale, Sunshine Wheat and Ranger IPA) for limited distribution in its western markets. But New Belgium is debuting a new high-speed packaging line that will allow the brewery to fill 450 cans a minute (as opposed to 60 for the slowpoke old line). Once the new machinery is fully functional, New Belgium will supplement its 12-ounce cans with 16-ouncers, says Bryan Simpson, the company’s media relations director.
Kitsock also makes mention of the three new beers for which I posted labels earlier this year. He reports that Snow Day will arrive “by November.”
via Look for New Belgium beer at a tap handle near you – The Washington Post.
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