MillerCoors sues New England Patriots for breach of contract
MillerCoors (a joint venture of SABMiller and MolsonCoors), which has been a sponsor of the Patriots for nearly 10 years, said it negotiated an exclusive beer deal with the team that would begin at the end of this season and run through 2019.
But after the deal was signed and even commemorated with a dinner by the marketing agent working on behalf of MillerCoors and the Patriots sales team, the company says the Patriots decided it was not a valid contract and chose to do the deal, for the same category and time frame of seven years, with Anheuser-Busch InBev.
via MillerCoors Sues Patriots, Claiming Team Reneged on Beer Deal – CNBC.
What’s the difference. One pisswater is the same as the next.