(Montreal, QUEBEC) – Labatt Breweries of Canada is celebrating the 60th anniversary of Labatt Bleue (Blue in the rest of Canada) by introducing Bleue Lime [Blue Lime], a brand-new product that’s sure to be a hit on terraces this summer. Brewed to the same exacting standards that beer drinkers have come to expect from Labatt Bleue, Bleue Lime offers the authentic, refreshing taste of Labatt Bleue with the flavour boost of real lime zest.

“The segment for lime-flavoured beers is showing the highest growth right now—sales have exploded by nearly 30% between 2009 and 2010—and represents 1.7% of the total volume of today’s beer industry in Canada,” says Mike Bascom, Brand Manager for Bleue Lime at Labatt Breweries of Canada. “We are proud to enrich our Labatt Bleue product line by adding Bleue Lime, which will surely be a favourite among consumers during the summer months.”

Bleue Lime can be enjoyed as-is or used as a cocktail ingredient to add some extra fun to sunny days. Two original recipes have been developed exclusively for Bleue Lime: a delicious blueberry limeade and a simple new twist on the classic margarita. The full recipes are provided below.

Bleue Lime contains 4% alcohol per volume and will be a much-appreciated beverage for lovers of refreshing beer. It has been available since July 4 in cases of 6 or 12 431-ml bottles. It is being sold all over Quebec for a limited time in retail establishments.

About Labatt Blue
Labatt Blue (Bleue in Quebec) has been quality brewed in the heritage of John Labatt since 1847. The Pilsner style lager is a full flavoured, easy-drinking beer that has stood the test of time for six decades. Labatt Blue is brewed with hand-selected ingredients and hops to deliver a fully matured, full flavoured beer that Canadians have come to know and love. Labatt Blue is the best-selling Canadian beer in the world.

About Labatt Breweries of Canada
With a proud Canadian heritage going back to 1847, Labatt employs more than 3,000 people and operates six breweries that deliver over 60 quality brands to consumers. Labatt Blue (Bleue in Quebec), Kokanee, Keith’s, Budweiser and Bud Light are among the most popular products brewed by the company nationally and regionally. Labatt has owned a facility in LaSalle since 1956 and operates some 20 distribution centres in Quebec.

As an integral part of AB InBev, the world’s leading brewer, which produces more than 200 fine beers in 130 countries, Labatt also makes world-renowned beers like Stella Artois, Brahma and Beck’s available to customers across Canada.