(Fort Collins, CO) - A hodge-podge of updates from New Belgium Brewing Company... --- A couple weeks back, multiple media reports...

September 17, 2012 at 1:54 PM

Work Labs isn't happy with what it sees as a rip off of its Work Beer concept by New Belgium (or technically, New Belgium's creative...

April 18, 2012 at 6:08 PM

Work Labs, LLC proudly created the ad campaign set forth below in the left column during the years 1998 to 2003 (extensive additional work...

April 18, 2012 at 2:21 PM

LA-based agency, WORKLabs, refers to New Belgium as “copycat” for SHIFT marketing

beerpulse

LA-based agency, @worklabs, refers to @newbelgium as “copycat” for similar message w/ SHIFT Lager. See pic: https://t.co/XYro1rTR Thoughts?

Press Release: (Fort Collins, CO) - New Belgium Brewing (www.newbelgium.com) is pleased to announce that its newest year-round...

March 7, 2012 at 12:05 PM

Notable from that same Ad Age article I discussed earlier... (New Belgium)'s also shifting resources into digital for the planned April...

February 13, 2012 at 8:25 PM

5 thoughts on “New Belgium Shift Pale Lager”

wildchild on November 17, 2011 at 1:52 pm said:

someone got paid to come up with this name? a shifty pale. purdy shifty.
AndrewK on November 17, 2011 at 2:09 pm said:

Wouldnt be surprising if this is the new beer specially designed to go in their new 16oz cans.
Jamie on November 17, 2011 at 10:34 pm said:

What is a pale lager? Isn’t Rolling Rock a pale lager?
B on November 19, 2011 at 2:23 am said:

Why did they include the letter ‘f’?
Jason on November 21, 2011 at 4:37 pm said:

@Andrewk, It is