@beerpulse
beerpulse
LA-based agency, @worklabs, refers to @newbelgium as “copycat” for similar message w/ SHIFT Lager. See pic: https://t.co/XYro1rTR Thoughts?
New Belgium Brewing update: revenue, Shift, wildfire and water
New Belgium responds to Work Labs’ copycat claims
Creative agency alleges that New Belgium Shift campaign copied them
New Belgium to spend “upward of $1 million” on Shift launch
someone got paid to come up with this name? a shifty pale. purdy shifty.
Wouldnt be surprising if this is the new beer specially designed to go in their new 16oz cans.
What is a pale lager? Isn’t Rolling Rock a pale lager?
Why did they include the letter ‘f’?
@Andrewk, It is