Esterl said the company suggests Lime-A-Ritas have captured about 0.5 percent of the market share in the beer/malted beverage category....

Despite cutting supply for Bud Light Lime-A-Rita 8oz cans -- or maybe partially because of it -- Anheuser-Busch is rolling out two new...

Lime could use a boost. Launched in 2008, it peaked in 2009 and shipments fell 13% last year, ranking it No. 20 among all beers, according...

Anheuser-Busch: Bud Light Lime-A-Rita. The new brew, a flavored malt beverage, has been rumbled about since January, when A-B received...