Magic Hat says it wants to negotiate but that West Sixth took steps “to damage our brand”

magic hat west sixth cans(Burlington, VT) – A Magic Hat Brewing representative sent this statement to BeerPulse on Wednesday afternoon. It is effectively a response to West Sixth’s response to Magic Hat’s response to West Sixth’s intiial media campaign. Catch up on all the West Sixth-Magic Hat scuttlebutt.

“We have seen West Sixth Brewing’s Facebook post and are glad that they are moving back toward their earlier settlement position, rather than away from it. We have always been ready to talk and will reach out to West Sixth to make sure that happens.” said Ryan Daley, brand manager of Magic Hat. “It is our position that West Sixth has not only infringed on our trademarks, but has also taken steps to damage our brand. To that point, West Sixth has made some false statements in its social media campaign this week. While we don’t know whether those statements were intentional, the fact that they were made is not entirely surprising given the frenzied and negative campaign West Sixth enlisted in order to respond to the lawsuit.

“We look forward to confirming that West Sixth intends to approach any further settlement negotiations in good faith. As for Magic Hat, in order to prevent the spread of misinformation that has occurred this week, we do not believe this matter should play out publicly any further and invite West Sixth to make the same commitment,” said Daley.

11 thoughts on “Magic Hat says it wants to negotiate but that West Sixth took steps “to damage our brand”

  1. Pingback: Brewpocalypse Now: Unraveling the Magic Hat/West Sixth scandal | Brewtastic

  2. If you’re looking for the real culprit of the harm done to your brand, look no further than the taste of your beer

  3. Why did Magic Hat just speak up before social media got involved? I guess that’s a lesson learned – don’t ignore the little guys, or better yet, don’t ignore someone you are suing.

  4. Magic Hat is the one who stopped communicating and filed a lawsuit. Read the legal documents that were posted and you can see that West 6th was trying to come to a settlement.

  5. Translation: “West Sixth exposed our absurd claims and now we’re getting killed in the court of public opinion.”

    It’s time someone brought Magic Hat’s disgusting tactics to light–this isn’t the first time they’ve tried to sue a small brewery into oblivion.

    Unfortunately, small breweries rarely have the kind of money to fight these lawsuits. Public opinion is the best weapon they have.

  6. Magic Hat has now been spanked publically for their bully style tactics against small brewers and are doing anything they can to CYA. They should just back down now before they themselves harm their brand even more.

    I know that I, myself, will never drink their beer again. Their actions here have proven that they are not a brewery anyone should do business with.

  7. That Magic Hat wants royalties shows that they have evil running through the corporate blood. I never liked Magic Hat, but this lawsuit has cemented my position and I will never buy, drink or piss their beer. Go to hell, Daley. Your request for privacy is nothing but guilt for being an absolute kuhnt

  8. If 6 Was 9

    A message for the suits in Costa Rica, from Jimi Hendrix, for West Sixth

    Yeah (sing the song brother…)
    Now if uh, six uh, huh, turned out to be nine
    Oh I don’t mind, I don’t mind uh ( Well all right… )
    If all the hippies cut off all their hair
    Oh I don’t care, oh I don’t care.

    ‘Cause I’ve got my own world to live through and uh, huh
    And I ain’t gonna copy you.

    White collar conservative flashin’ down the street
    Pointin’ their plastic finger at me, ha !
    They’re hopin’ soon my kind will drop and die but uh
    I’m gonna wave my freak flag high, high !
    Oww !

    Wave on, (West Sixth) wave on…

    btw, Anyone asked Newman for comment?

  9. They always wanted to negotiate…that’s why they filed a lawsuit in attempts to put a small brewery out of business (i.e., taking all their revenue in the first year of operation)

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