(Fort Worth, TX) – Everyone loves a good story, and this one is about beer, passion and never clocking out. Following a test run this past summer, Third Shift Amber Lager is now available at retailers and bars nationwide.
Third Shift is as much about collaboration as it is invention – the shared pride that comes from creating something truly great. The Band of Brewers, a dedicated group of brewers, joined forces to create Third Shift, a smooth and easy drinking amber lager – well balanced with a sweet maltiness, lightly toasted character, subtle hops and a beautiful color at 5.3 percent alcohol by volume.
“This amber lager is a gold-medal winning brew within the Marzen category. We call it Third Shift to properly honor the brewers who worked through the night in order to pursue their passion of developing something truly unique,” said David Coors, Third Shift brand manager. “Introducing this beer nationally speaks to the people who never stop in the pursuit of their own passions.”
Third Shift Amber Lager became available on draft, in 16 ounce cans and in 12 ounce bottles at select bars and retailers across the country beginning February 1, 2013.
“Simply put, our love of beer and passion for brewing doesn’t stop when the day shift is over,” explains one member of the Band of Brewers. “Our amber lager is just the beginning of what’s to come from Third Shift.”
To find out more details behind this award-winning, passion-brewed beer brought to you by a collection of talented brewers from MillerCoors, including where to find it near you, visit www.thirdshiftbrewing.com and www.facebook.com/thirdshiftbrewing.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.