Supporter Press Release:
Pioneering Belgian beer importer, Vanberg & DeWulf is once again partnering with the two year-old, fast-growing site and mobile app for beer enthusiasts, Untappd. Untappd will unveil their C2CT2 beer badge in honor the single largest one-day celebration in the nation of Belgian beer and the portfolio of Vanberg & DeWulf. “Untappd is all about sharing a love of beer and continuing exploration, and so we regard them as natural partners.” Says Vanberg & DeWulf co-founder, Wendy Littlefield. ”We are extremely excited to be partnering with Vanberg & DeWulf. Their mission to bring the best of Belgium and artisanal brewing to the States perfectly complements our goal of introducing beer enthusiasts to the different styles the world has to offer.” – The Untappd Team.
Thursday, November 15th is the day (and night) of the Coast to Coast Toast ™. An estimated 450 bars, restaurants and shops across America will feature Vanberg & DeWulf beers and raise a toast to the importer that has, more than any other, been singularly dedicated to building Belgian beer connoisseurship in the USA. To find the beers and the hosts for the events, people need only consult the Vanberg & DeWulf and Untappd sites.
Much hoopla surrounds the launch of a new badge at Untappd. So leading up to the party…and starting November 1st, the C2CT2 badge can only be earned by “checking in” with 2 Vanberg & DeWulf beers. Badge-earners have the option to be entered into a drawing to win a free round-trip flight to Belgium, aka Beer Mecca plus some great Belgian swag courtesy of Visit Flanders. The drawing ends on December 1st.
The Coast to Coast Toast ™ is at once an anniversary party and a salute to the people and places that have built our great beer culture. Participants span two generations of craft beer advocates – uniting early adopters and more recently minted “Heroes of the Good Beer Movement” tm alike.
Revelers and Untapp’d members will have a chance to check in at LeRoy and The J Clyde (AL) Lucky Baldwin’s, Toronado (CA), The Cheeky Monk (CO), Church Key (D.C.), the Fred (GA) The Aviary, Binny’s The Publican, Fountainhead, Maria’s Package Store, Fat Pour (IL) Hopleaf, Map Room (IL), 5 Horse Tavern (MA), Max’s, Brewer’s Art (MD) Adobe Blues, Bar Boulud, Beer Table, Birdsall House, Blind Tiger, BXL, Cantina di Salsa, DeCicco’s Gingerman, Jimmy’s 43, Blue Monk, The Ruck (NY), Winking Lizard (OH), Main Street Tavern in Broken Arrow (OK), Higgins, Belmont Station, Bazi BIstro (OR), Max & Joe’s (NE),The Avenue Pub (LA) Bazi Bistro, Saraveza , Moon & Sixpence(OR) Alla Spina , Monk’s, Tria (PA), Mekong (VA) Whole Foods shops across country and hundreds of other great beer locations with a Vanberg & DeWulf beer.
This year the party leaps the big pond with legendary publicans joining in to acknowledge the contribution that Vanberg & DeWulf and the breweries they champion have made to international beer culture. Jean Hummler’s Moeder Lambic kicks off the C2CT2 in Brussels (twinned with Church Key) with a total tap takeover. The Anchor & The Swan in South East England, run by legendary publican Mark Dorber is UK HQ, The revered, La Capsule near Brasserie Castelain in Lille is command central in France and is twinned with Memphis Taproom in Philadelphia where genuine Belgian burgers will be baked. More international venues are to be revealed in the coming two weeks.
Founded by a pair of friends on opposite coasts who wanted to share their new found interest in beer, Untappd has grown exponentially, becoming the go-to application to discover and share your favorite beers. With native apps available for Apple iOS & Android devices, as well as a mobile web interface, Untappd allows users to check-in to their favorite beers and locations, attach a photo, write a short review and share this with their friends across multiple connected social networks. Additionally the app includes a suite of discovery tools allowing users to find popular beers, bars and breweries nearby, so they know where to find the best brews. Untappd celebrated its second birthday on October 22nd, 2012 and has over 300k registered users, with over 15 million checkins.
About Vanberg & DeWulf
The Vanberg & DeWulf seal encircles twenty distinct beer styles from eleven breweries in four nations. Established in 1982, Vanberg & DeWulf was the first company to specialize in Belgian beers. The co-founders, Wendy Littlefield and Don Feinberg were the first Americans inducted into the Belgian Brewers’ Guild. As always, their beers come from independent, family-run breweries.
The 43 beers in their portfolio (link) Include major and minor classics from Belgium, France, Italy and Iceland: Saison Dupont, Foret, Moinette, Scaldis, Peche Mel, Cuvee des Trolls, Hop Ruiter, Lambrucha, Lambickx, Witkap, DeCam, Vicaris, Castelain, Contessa and Lava.
At Untappd: Greg Avola [email protected]
At Vanberg & DeWulf: Wendy Littlefield [email protected]