(Chicago, IL) – Grammy Award winning musician T-Pain has aligned with Phusion Projects, LLC to become a partner in the Moskato Life brand. As part of the relationship, T-Pain will drive awareness for the malt-based, progressive adult beverage via music, videos, product promotional materials and contests. The partnership will uniquely utilize social media platforms, including Mobli, Instagram, Facebook and Twitter to activate the Moskato Life and T-Pain fan communities around special offerings.
“We are extremely excited to welcome T-Pain as a partner in our brand,” said Chris Hunter, co-managing partner of Phusion Projects. “He perfectly embodies the Moskato Life and he is on-board as a full and active partner in the business.”
“I’m very excited about partnering with Phusion to represent the brand,” said T-Pain. “It’s a perfect fit because I’m all about living life – now I’m living the Moskato Life and I’m ready to celebrate!”
Phusion will be working with T-Pain throughout the ongoing partnership to feature him in a variety of marketing materials, including Moskato Life’s Facebook page and a variety of point-of-sale items to be used in the retail setting. Moskato Life, which comes in Moscato and Rose, is a combination of light carbonation and sweetness that is attractively packaged in a 750 mil bottle at 6 percent alcohol by volume.
About Phusion Projects
Phusion Projects, LLC is a Chicago – based alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Earthquake, Moskato Life and Island Squeeze – nationwide. From the company’s inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com.