(Holland, MI) – The latest from New Holland Brewing Co., courtesy of its Thursday newsletter…
This September, New Holland Brewing and Artisan Spirits launches expansion into Georgia and New York.
We are excited to expose New York and Georgia consumers to New Holland’s recognized flagship beers and signature spirits.
The New York launch, within the five boroughs of New York City, is taking place now, September 19-20, through collaboration with Union Beer Distributors and Blue Print Spirits.
The Georgia launch takes place September 24-27 in Atlanta, through United Distributors, with an initial kickoff at “The Fred” on Monday night, 9/24.
In celebration of the Georgia launch, New Holland and Terrapin Beer Company of Athens, Georgia collaborated in late August on a beer made with Michigan wheat. The brewing teams, led by NHB brewmaster/owner Brett VanderKamp and Terrapin brewmaster/owner Spike Buckowski brewed a draught-only Weizenbock (coming soon throughout Atlanta and in New Holland’s Pub, while supplies last).
Charkoota Rye Smoked Dopplebock Lager, available 9/21 at the Downtown Holland Pub & Restaurant and your local craft beer store, offers a new experience from Charkoota Rye of the past. For the first time, it has aged in brandy barrels. You’ll have to try a glass, or 22 oz bottle, and let us know your thoughts!