Vermont Hard Cider CEO on category potential: “10% share of the U.S. beer market”
Looking ahead, Vermont Hard Cider’s Williams says the on-premise will be a key battleground as cider continues to expand. “On-premise accounts won’t have several ciders on tap—they’ll only have one,” he says, adding that he sees cider ultimately gaining upwards of a 10% share of the U.S. beer market. “In the past 20-plus years, I’ve never been more bullish on the category.”
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Breweries: Vermont Hard Cider Company
