Alchemy and Science quietly launches The House of Shandy Beer Co.

Curious Traveler Shandy

(Burlington, VT) – After less than six months in operation, Boston Beer Company‘s “craft brew incubator,” Alchemy and Science, has launched its first product to the market.

Curious Traveler Shandy made its debut in at a bar in Wakefield, Rhode Island, on Friday night and the company plans to roll out the brand to select markets over the course of April. Curious Traveler Shandy is marketed under the brand, The House of Shandy Beer Company, and makes heavy use of an old-timey theme based around the cult following of the mustache. To promote the ‘Traveler’ angle, the company is pushing the hashtag, #trvlr, on Twitter.

TTB filings show that Curious Traveler Shandy is being produced out of Boston Beer Company’s plant in Cincinnati, Ohio.

As BeerPulse has previously reported, Shandy sales are hot with Jacob Leinenkugel Brewing setting the bar in 2011. Leinie’s Summer Shandy sales topped 200k barrels last year and a number of companies are following suit with their own competing products. One of those is Boston Beer Company’s own Samuel Adams Porch Rocker Radler which will debut later this spring. Porch Rocker will also be brewed out of Cincinnati.

See the statement from Alchemy and Science below…

We at The House of Shandy are excited to be offering one of the most refreshing beer styles in the world. Despite being readily available in Europe for generations, shandy’s have been relatively undiscovered in our “curious” US beer culture. Until now.

We are dedicated to bringing these refreshing craft beers to all curious beer drinkers. We look forward to continuing to produce a great tasting shandy AND to push the boundaries what a shandy can be.

At the end of the day, we’re a group of beer fans who like Shandy’s and will work hard to brew some great beers, with the added pleasure of introducing a new style of beer to the US. Join us, it’s quite a refresher.

The shandy tradition dates back to the 17th century and is typically beer mixed with a citrus-flavored soda or carbonated lemonade, ginger beer, ginger ale or cider. Today, English publicans pour a blend of traditional English ale with various lemon and lime beverages for their patrons though real lemons or limes are rarely used.

Curious Traveler™ is a fresh, bold year-round, craft-brewed, all malt wheat ale infused with real lemons and limes. This shandy has a lively fruity flavor and a powerful “throw your head back” fresh lemon aroma.

5 thoughts on “Alchemy and Science quietly launches The House of Shandy Beer Co.

  1. This label looks like it has been focus grouped and goes one of those fake craft beers put out by a macro brewer to fool people and cash in on the craft craze.

  2. Pingback: House of Shandy Beer: Alchemy & Science launches new brand | Anchor Division

  3. House of Shandy Beer Co. THank you for my Ode to the ‘Stache grand prize win!! Very nice.

  4. Hey Tipsey, Sam Adams is a craft brewer. Sure, they may be a bigger company now, but they stay as truer to their craft roots than many companies I know. Besides, they are not really trying to hide that they are behind House of Shandy. I think they have heard of this crazy thing called the internet too!

Leave a Reply