Michelob Ultra Light Cider, 19th Hole Iced Tea and Lemonade highlight AB’s Q2 (video)

Posted on March 12, 2012 at 5:57 pm by Adam Nason   

michelob ultra light cider 6pk

(St. Louis, MO) – Some wrap-up from last week’s AB InBev annual earnings presentation…

Budweiser:

- “Best performance in years”
- Rate of market share decline cut in half in Q3 and Q4, aided by newly-designed packaging
- Rolling out “Here’s to the Heroes” program in 2012 (see label below)

bud lime a rita 12 pkBud Light:

- Shipments to retailers up 3.9% year-over-year in Jan 2012, aided by Super Bowl-themed packaging
- Platinum: More than 1% market share and almost 90% distribution (per IRI 4-weeks ending 2/19)
- Bud Light Lime-A-Rita will be introduced sometime after Q2

mich ultra 19th hole cansMichelob Ultra:

- STRs up 5.9%, market share up 14 basis points, will continue “active lifestyle positioning”
- Michelob Ultra 19th Hole Light Tea and Lemonade in April (see WSJ video commentary below)
- Michelob Ultra Light Cider will roll out in early May (see image above)

 

Imports and Specialties:

- High-end share up 156 basis points
- Stella Artois STRs up 24%, market share up 14 basis points
- Shock Top STRs up 96%
- Leffe STRs up > 50%
- Goose Island up > 20%

 

 

One thought on “Michelob Ultra Light Cider, 19th Hole Iced Tea and Lemonade highlight AB’s Q2 (video)”

  1. I am a artist specializing in bottle or can holders with a 19th hole theme. Are there any marketing opportunities with-in the company to utilize art work high-lighting artist work specifically functional bottle/can holders.
    Thank you,
    Ed

Leave a Reply