Friendly’s considering adding beer, wine to restaurant menu

Zinfandel with a Fishamajig? Big Beef with a beer? Wilbraham-based Friendly Ice Cream Corp. has applied for a beer-and-wine license for its location at 529 Memorial Drive in Chicopee. It’s part of an effort by the family-friendly chain to reinvent itself after emerging from Chapter 11 bankruptcy protection Jan. 9.

via Mass Live.


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