Pilsner Urquell

A comprehensive summary of the state of the beer industry

For those that follow BeerPulse daily, some of this isn’t news but, overall, it is the most comprehensive summary I’ve seen yet on the state of the beer industry.

Still cautious from the economic downturn, consumers created an uneven environment for beer once again in 2011. The year’s performance reflected a category of contradictions with trends torn between the ongoing price consciousness of some shoppers and the insatiable taste for variety — even if it carries a higher price — from other demographics. As crafts, flavored malt beverages (FMB) and ciders benefited from consumer curiosity, the large domestic brewers repeated 2010’s trend of dollar sales growth as volume declined.

via Beverage Industry.


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