(BELGIUM) – Various news items and gossip picked up on today’s big Westvleteren XII mega release in Belgium…more context here if you missed the news in October.
From International Beer Writer and Beer Judge, Joris Pattyn, on RateBeer:
Forget about the Colruyt Westvleteren XII.
Yesterday, the newspapershops were bereft from the newspaper containing the necessary voucher – people reserved 50 issues etc., and by 07.00 last morning, no Standaard to be had in any of the two newsshops in the microhamlet I live in.
Today, Thursday, every Colruyt supermarket is beseiged: kms of congested roads to the parking, and rows upon rows for getting the package at the checkout points…
And tomorrow the whole of voucher-mad Belgium is drinking Leffe and Jupiler again.
Two-thirds of the 98,000 boxes reportedly sold out in the morning hours. Those with vouchers for the boxes were lining up in the wee hours of the morning similar to big beer releases here in the U.S..
That said, there hasn’t been a beer release event of this magnitude in the U.S. as far as I know either.
This video indicates some of the madness that took place at stores. At one point, you can see a couple people with a cart for just one box.
Of course, many were left distraught with how the release is being handled…
“Our readers in kiosks will take possession of this good Friday morning at the first time in their local bookstore, or in another place that distributes the magazine,” explained Amid Faljaoui Thursday, Director of the Vif-L’Express. “We apologize to our readers in bookstores for this’ little communication error”, he added.
Oh, and one more thing…
Almost all revenue, 2.3 million will be devoted to the renovation. A similar formula should also be born abroad in 2012. Some 70,000 boxes should be sent beyond our borders.