(Minneapolis, MN) – Surdyk’s Liquor got quite the dose of bad PR on Monday when beer enthusiasts cried foul over the store marking up Surly Darkness ~100%. The beer was available around the $18-$20 range at most stores.
Despite the price (and apparent revolt), the store still sold out, of course. After all, the beer is going for between $40 and $60 a pop in the aftermarket.
The whole thing made August Schell Brewing Brewmaster, Dave Berg, go wild. Here are some of his quotes from Monday while debating the issue on Twitter.
I may need to unfollow everyone talking about it, because frankly I don’t care.
That’s how capitalism works. I find it amusing people who helped create the hype later complain of the price.
If I had to bet, I’d bet they are whining about it on BA this very moment. It’s why we can’t have nice things!
In the USA, when things are priced higher than we are willing to pay, we act like adults and complain about it on the interwebs.
Let me get this straight: you’re boycotting a store for charging what the market will bear.
I’m going to boycott everyone who helped make it so Surdyk’s could charge $40.
I generally do not tell people how to run their businesses.
Stores are in the business to maximize profit, as are breweries.
I don’t see charging higher prices as either poor service or poor products. It’s supply and demand.
The interesting thing is this: if they sold for a cheaper price, how many people would have resold it on ebay or craigslist?
Surly Brewing, on the other hand, said on Monday:
Had to stop @surdyksliquor to double-check. Really disappointed, I’ll tweet later when I’m not so hot.