MMMHop: Hanson brothers to create beer named after 90s smash hit
The lads are famed for their 1997 track MMMbop – the song X Factor hopeful Janet Devlin forgot the words to – and brothers Taylor, 28, Isaac, 31, and Zac, 26 have used it as the inspiration to name their new beverage, MMMhop, an Indian pale ale due out early next year.
They seem like good guys and have to be somewhat geeky about beer to want to create an IPA. Hell, I’d have a beer with them.
H/T to Gerrit from Pipeworks for this one.
via Express.co.uk.
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This will be great for getting teenie boppers into craft…get em early before the macros do!
Curious decision to go with an IPA, given that it’s not really a “beginner’s” style. I guess the name was too good to pass up.
What I’m really curious about though, is who’s brewing this beer? I can’t seem to find any information on this anywhere.
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