Shock Top Wheat IPA.
According to documents obtained by Beernews.org…
Shock Top Brewing Co. announces a new, full-time addition to its family of unfiltered wheat ales that brings a unique flavor to the craft beer category.
Shock Top Wheat IPA (WIPA) is not a traditional beer. It’s a unique hybrid that brings the refreshment and smoothness of a wheat beer and marries it with the crisp hop bitterness of an IPA. The result is a beer like no other.
Up over +129% for the year, the Shock Top brand family is growing fast.* Additionally, highend craft total is +21% and total IPAs are +49%.
That makes WIPA the perfect beer to satisfy consumers’ thirst for variety in the wheat beer category.
The documents note that there will be a new taphandle design and that the beer will be available in 6-packs and on draft (1/2 barrels and 1/6 barrels).